The GALAPA Blog

Referring a web project to a specialized agency doesn't mean handing over your client. You keep the relationship, you stay the orchestrator, and you earn on the value you add, without ever paying commission. Two possible models, and the right questions to ask before you refer your first client.

Google's AI Optimization Guide, published May 15, 2026, states that optimizing for AI search is still SEO, with no separate discipline required. The guide explicitly dismisses llms.txt as speculative, warns against schema.org over-optimization, and confirms that fundamental SEO practices (crawlability, internal linking, page experience, helpful content) drive visibility in AI Overviews and generative search results.

GPT-5.5 didn't cite less — it cited differently. According to SISTRIX's analysis of 3.8 million German-language ChatGPT responses, cited domain distribution shifted 47% within 48 hours of the rollout. Publishers who built on volume are absorbing the hit. Publishers who built on authority are gaining ground.