Équipe Vézina

For over 30 years, the firm operated under the name Jean-Maurice Vézina — a brand built on trust, rigor, and long-term client relationships in Québec City's financial planning landscape. When Jean-Philippe Vézina took the helm and repositioned the firm as Équipe Vézina, the new identity needed a digital ecosystem to match.

GALAPA's mandate was to rebuild that ecosystem from the ground up. We redesigned the site architecture around distinct client personas — entrepreneurs, professionals, and retirees — and built a content and structural foundation optimized for both search engines and AI-driven discovery, ensuring the firm's 30 years of credibility translated seamlessly into its new digital chapter.