Magic Boss

For over 25 years, Magic Boss has been the go-to brand for Canadian RV owners who refuse to compromise on maintenance. Part of the Laboratoire Hygienex family, the brand offers a complete line of professional-grade cleaners, protectors, and water treatment products — phosphate-free, made in Quebec — designed for the specific demands of recreational vehicles, boats, and outdoor spaces. Rooted in Canadian pride and inspired by the outdoors, Magic Boss equips every adventurer to keep their rig impeccable, season after season.

GALAPA's mandate was to build a bilingual brand platform that matches the clarity and reliability Magic Boss stands for. We structured the product offering across two distinct lines, built a dealer locator to connect owners with their nearest point of sale, and crafted a visual direction that channels the energy of wide-open spaces — making every page feel as purposeful as the products it showcases.

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