How to Qualify a Web Need in 5 Questions

Question 1 — What is the main goal of the site?

“If someone visits your site tomorrow morning and does just one thing, what would it be?”

This question unlocks everything. It reveals whether the goal is to generate leads, sell online, build brand credibility, recruit, or inform.

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Question 2 — Who will use the site?

“Describe the person who will visit your site. What’s their profile? What are they looking for? Are they on their phone or computer?”

This question guides the design, navigation, and content. A B2B site is built differently from a consumer boutique.

• The target user’s profile
• Their familiarity with the web
• The device they use most
• Their level of urgency when they arrive on the site

Question 3 — What isn’t working with your current site?

“If your current site isn’t performing, what’s the reason? Design? Content? Visibility? Technical issues?”

This question reveals whether the problem is real (“we don’t appear on Google”, “visitors leave after 10 seconds”) or perceived (“I just don’t like the colors anymore”). A good project starts with a real problem to solve.

Warning: If the only answer is “it’s ugly,” that’s a signal the project may be hard to frame. Design without an objective is rarely satisfying.

Question 4 — What’s the approximate budget?

“To propose the right solution, do you have a range in mind? Even a rough one?”

The question everyone avoids — yet the most useful one. Here are GALAPA’s ranges to guide the conversation:

These ranges are starting points. Every project is unique — submitting a brief is the best way to get a precise estimate.

Question 5 — When do you need it?

“Do you have a deadline in mind? An event, a launch, a hard date?”

The timeline says a lot about the project’s maturity. A few useful benchmarks:

• Tight deadlines (less than 4–5 weeks) limit options — honesty is important here
• A vague deadline (“when it’s ready”) may signal the project isn’t truly prioritized yet
• A GALAPA Standard Plan takes 3 to 8 weeks. A custom project, 8 to 16 weeks.

The mini-brief to fill out after the conversation

This summary is all you need to kick off a project with GALAPA.